Stylenanda.com In high school, Kim Sohee, the founder of Stylenanda used to resell her used items from her favorite brands online, hence increasing her interest in e-commerce. She started selling her own clothes through a Korean B2C site called Auction in 2004, and after realizing the potential of the e-commerce market, she opened her own online store called Stylenanda in 2005 through Cafe24. Kim Sohee, the founder of Stylenanda Stylenanda’s rapid growth can be attributed to providing a new trend of a sexy and vintage look despite the then current trend of pretty and feminine. Kim Sohee’s ability to predict the newest trend and quickly showcase them to her customers along with marketing campaigns in the steady growth of Stylenanda. In 2008, Stylenanda became the number 1 online shopping site for Korean women continuing their lead up to today. The brand models of Stylenanda In 2009, customers...