Business History of Stylenanda

Stylenanda.com 

In high school, Kim Sohee, the founder of Stylenanda used to resell her used items from her favorite brands online, hence increasing her interest in e-commerce. She started selling her own clothes through a Korean B2C site called Auction in 2004, and after realizing the potential of the e-commerce market, she opened her own online store called Stylenanda in 2005 through Cafe24. 

Kim Sohee, the founder of Stylenanda 

Stylenanda’s rapid growth can be attributed to providing a new trend of a sexy and vintage look despite the then current trend of pretty and feminine. Kim Sohee’s ability to predict the newest trend and quickly showcase them to her customers along with marketing campaigns in the steady growth of Stylenanda. In 2008, Stylenanda became the number 1 online shopping site for Korean women continuing their lead up to today. 

The brand models of Stylenanda 

In 2009, customers started inquiring about the makeup as well as the techniques that were used on the models in the lookbook and product pages. Through this, they were able to focus on another industry that can target their current market - the beauty industry. Despite the concerns from those around her, Stylenanda decided to manufacture and sell their own cosmetics line–launching 3CE (3 concept eyes). 

 3CE (3 concept eyes)

Also Stylenanda was the first to start the trend that online based businesses can expand their services to brick and mortar stores by opening. Their first flagship store strengthening their brand identity. Stylenanda is still ahead of the game by leading the trend and becoming the pioneers in reaching the global market. By listening and communicating with their customers, they were able to persistently increase their revenue reaching 31 billion won in 2010, 67 billion won in 2013 and finally 120 billion won in 2016.

Stylenanda flagship store

* This post was created by reading and excerpting several articles, thank you : )